For partners

See where visitors struggle, and why.

Tomodachi adds up, anonymously, where travellers in Japan get lost, give up on plans, or need a hand. You see the totals, so you can fix the right sign, the right station, the right page.

Hana tired and lost on a busy street, then relaxed in a café Tomo found for her

What the totals show

When a traveller says yes, the app counts a few simple moments. We add them up across many trips and share only the totals.

  • Where people get lost

    The stations and streets where travellers open Lost Mode or ask for the way back.

  • Plans that get skipped

    The stops travellers planned but never reached, and the time of day they gave up.

  • Where they need help

    The places people reach for a phrase, or for the card they show to staff.

What a report looks like

Here is the shape of one, drawn with public figures. Real Tomodachi reports come once enough travellers have said yes.

These four are among the complaints visitors name most, and each one happens where a phone with no signal and no Japanese is least help.

Sample data
What visitors found hardest in Japan
  1. Language barrier with staff 15.2%
  2. Confused by trains and transit 12.3%
  3. Too little multilingual signage 10.8%
  4. No Wi-Fi 6.1%
Sample data: illustrative, not Tomodachi results. The figures themselves are real: Japan Tourism Agency exit survey of 4,189 visitors, July to December 2024, share of visitors naming each frustration.
Privacy

Our promises to travellers

  • Totals onlyYou see counts across many trips, never one person’s day.
  • At least 20 travellers behind any published figureIf fewer people than that are behind a number, it is not published. Access-controlled partner reports use a floor of 5.
  • Analytics off until a traveller says yesNothing is counted unless the traveller has switched it on.
  • No names, no accountsTravellers use a trip code, not an account, so there is no one to name.

Who it’s for

  • Tourism boards

    See which places confuse first-time visitors, and fix the right sign first.

  • Prefectures

    Find where visitors stop exploring, and what would bring them further.

  • Transport

    Spot the stations and transfers where people lose their way.

  • Hospitality

    Learn where guests struggle before they reach your door.

Tomo at a laptop with a cup of coffee

Let’s talk.

Tell us about your region or your service, and we will show you what a report could look like for you.

Email us about a partnership

info.tomodachiai@gmail.com

Open my trip

Use the trip code and PIN from the Tomodachi app.